Quantitative Market Research Lead, Consumer Insights

Job Responsibility

• Develop, conduct and lead quantitative market surveys using various means
• Gather data on consumer behavior, satisfaction, preferences and trends
• Translate results and findings into meaningful insights and generate reports to help optimizing sales and operation strategies
• Present market survey data to leadership on a regular basis
• Work closely with cross-functional teams to ensure consumer insights are integrated into business strategies
• Evaluate and implement improvements in the methods used for data collection and reporting

Requirements

• Bachelor's degree or above in Marketing, Communication, Statistics or relevant disciplines
• At least 6 years of experience in end-to-end complex quantitative customized research, preferably in travel and entertainment industry
• Extensive experience acquired from working in consumer insights or quantitative research departments at global research firms
• Expert in extracting and interpreting data, capable of merging diverse information sources to derive meaningful and actionable insights from extensive datasets
• Able to work both independently and collaboratively in a team environment
• Proficient in both oral and written English and Cantonese
• Solid skills in MS Office and data manipulation, knowledge in data visualization would be advantageous

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend