Regional Marketing Strategy and Campaign Lead (HK$1-1.3M p.a.)

As the Marketing Strategy and Campaign Lead, you will be responsible for developing and executing comprehensive marketing strategies that align with business goals. You will work closely with cross-functional team to ensure alignment of marketing strategies. You will play a key role in managing and executing marketing campaigns, ensuring they are delivered within budget and achieve the desired impact. Your expertise in marketing strategy and hands-on experience with campaign management will be crucial in driving our brand's success.

Key Responsibilities:

• Strategic Development: Formulate tailored marketing strategies for various regions to achieve business objectives.
• Campaign Management: Oversee the execution of marketing campaigns across multiple channels, ensuring alignment with strategic goals.
• Market Intelligence: Work closely with various internal teams to gather consumer and industry insights, translating them into actionable marketing plans.
• Cross-Functional Collaboration: Partner with various teams to ensure cohesive and effective marketing efforts.
• Performance Monitoring: Continuously monitor market trends and campaign performance, making data-driven adjustments to optimize results.
• Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
• Stakeholder Engagement: Foster strong relationships with internal and external stakeholders to support strategic initiatives. Prepare and present strategic marketing plans and campaign results to senior management, ensuring alignment with business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Marketing, or a related discipline is required.
• A minimum of 12 years of experience in B2C marketing, with a strong emphasis on strategy development and hands on campaign execution.
• Prior work experience in any well-known consumer brands with regional markets exposure is required.
• Deep understanding of both local and international markets, with the ability to tailor marketing strategies to different regions and consumer segments.
• Strong collaborative skills with the experience working in a matrix organization. Proven ability to build and maintain relationships with internal and external stakeholders, ensuring alignment and support for marketing initiatives.
• Solid experience in leading and mentoring a team of marketing professionals, fostering a collaborative and high-performance work environment.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable marketing strategies. Proficiency in using data analytics tools and platforms is a plus.
• Excellent verbal and written communication skills, with the ability to craft compelling marketing messages and present them effectively to stakeholders at all levels.
• Fluency in Cantonese, Mandarin, and English is essential.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend