Head of Marketing - FMCG

Key Responsibilities:

• Develop and execute trade marketing strategies and plans to achieve business objectives.
• Lead and manage the trade marketing team, fostering a culture of high performance and collaboration.
• Work closely with sales and brand teams to ensure alignment of trade marketing initiatives.
• Analyze market trends, consumer behavior, and competitor activity to identify opportunities for growth.
• Develop and manage trade marketing budgets, ensuring efficient allocation of resources.
• Build strong relationships with key stakeholders, including retailers, distributors, and partners.
• Monitor and evaluate the effectiveness of trade marketing programs and campaigns, making data-driven recommendations for improvements.
• Drive innovation in trade marketing activities, leveraging new technologies and trends.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 12 years of experience in trade marketing or related roles within the FMCG sector, with at least 5 years of managerial experience.
• Proven track record of successfully developing and executing trade marketing strategies targeting Hong Kong market.
• Strong leadership and team management skills.
• Excellent analytical and problem-solving abilities.
• Exceptional interpersonal skills with strong experience in stakeholders management.
• Ability to work in a fast-paced, dynamic environment.
• Proficiency in English and Chinese (Cantonese) is required.

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