CRM Manager - Insurance Space (55K - 65K)

Responsibilities:

• Lead the process design for the digital transformation of the client journey, ensuring that processes are streamlined and optimized for the digital environment.
• Collaborate with key stakeholders to understand business needs and goals and translate them into functional requirements and user stories.
• Lead the campaign management setup and oversee the execution of marketing campaigns through the Marketo platform and CRM systems.
• Support the design and implementation of campaign automation workflows, including lead scoring, segmentation, and lead nurturing processes.
• Design and implement effective campaign automation workflows tailored to the insurance sector, utilizing Marketo and CRM systems to drive client retention and acquisition
• Ensure CRM integration is optimized to support automated marketing efforts, maintaining data integrity and synchronization across platforms.
• Collaborate with the Client Engagement & Campaign team on campaign strategy, execution, and measurement to enhance client satisfaction and business outcomes.
• Manage the CRM development initiatives to improve functionality, user experience, and reporting capabilities
• Act as the business representative to drive the CRM and campaign management roadmap, aligning strategic priorities with client-centric solutions and operational excellence
• Stay current with the latest digital marketing trends and CRM technologies, incorporating them into our strategies to enhance the digital client experience.

Requirements:

• Proven experience in managing CRM and marketing automation platforms, preferably Marketo
• Solid background in campaign management and digital marketing within the insurance industry, with a clear understanding of insurance products and client needs
• In-depth knowledge of campaign setup, management, and optimization within a CRM environment .
• Strong understanding of business process design and optimization methodologies.
• Expertise in data analytics, lead management, and developing automated marketing campaigns
• Ability to collaborate with cross-functional teams and stakeholders to deliver integrated client experiences
• Excellent project management skills, with the ability to oversee multiple projects simultaneously and meet tight deadlines.
• Strategic thinker with a customer-centric mindset and a keen eye for improving client journeys and engagement

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend