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- Posted 09 December 2024
- SalaryHK$45000 - HK$50000 per month
- LocationHong Kong
- Job type Permanent
- DisciplineSales & Marketing
- Reference278184_1733731254
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Content Marketing Manager (9-month contract)
Job description
JOB DESCRIPTION
- Collaborate on the creation of a comprehensive brand content strategy and roadmap to engage target audiences
- Produce engaging multimedia content across various platforms, including social media, website, and print.
- Monitor content performance metrics and utilize data-driven insights to optimize strategies and enhance content delivery.
- Develop and distribute content through the content hub and social media channels to maximize audience engagement.
- Work closely with marketing, design, product development, and external partners to ensure alignment with brand objectives.
- Continuously assess audience needs and preferences to inform content strategy and address any gaps in existing materials.
REQUIREMENTS
- 8 years' experience in content marketing, preferrably with experience in financial services
- Excellent writing, editing, and proofreading skills, combined with a keen journalistic perspective on storytelling and audience engagement
- Demonstrated success in producing multimedia content, such as articles, videos, and social media posts
- Experience in an international organizational environment is essential
- Fluency in English, both written and verbal, is essential
- Knowledge of contemporary trends and issues influencing discussions in the global financial services industry
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